Founded: 1991
Founder: Ruben Laguna 
Location: Los Angeles, CA

Established in 1991, 187 Hudda, also known as Ziphe, emerged as a significant streetwear icon within the Southern California region. The name “187” references the penal code for homicide, while “Hudda” is slang for police. From the beginning, the brand was embroiled in controversy, leading to its initial rejection by several stores, including the Hip Hop Shop and Punky street. The contentious nature of the brand stemmed from the tense relationships between its target audience, law enforcement, and educational institutions.

Despite early setbacks, 187 Hudda managed to secure distribution through outlets such as Loonatix, Hot Topic, and Beat Non Stop. The brand’s distinct t-shirt designs were created by LA artists Jon Chase and Drems SKA. Eventually, 187 Hudda established its store, “Super Sport,” in Los Angeles, taking over a former Loonatix location.

The “provocative” nature of 187 Hudda’s apparel led to widespread bans across many schools, where students were often required to wear their shirts inside out. Law enforcement officers expressed significant displeasure with the brand. There were numerous reported incidents of officers forcibly removing and destroying Ziphe apparel and even harming individuals found in possession of it.
The controversy surrounding 187 Hudda garnered substantial media attention, with coverage in publications such as the Los Angeles Times and USA Today. The brand’s notoriety reached such a level that it reportedly received letters from the FBI during its peak. 😀

Contributing Members: @thiefgear