Founded: 1993
Founder: Jeremy Klein
Location: Huntington Beach, CA

The Hook-Ups brand was founded by professional skater and creative mastermind, Jeremy Klein in 1993.  While Hook-Ups began as a skateboard company, their board graphic and logo t-shirts almost immediately overtook hardware sales.

Hook-Ups was know for using stills from famous (as well as not so well known) Japanese anime shows, combining the still frames and cut-outs with logos or other still frames, Hook-Ups had a very unique and distinguishable look.

While there was some controversy with the imagery they used – often anime graphics contained violence, guns and scantily clad women, but that only set them up for further success with the skater and counter-culture community that was their primary target.

Hook-Ups and Jeremy Klein could arguably be single-handedly responsible for the rise of popularity of anime in the United States and other countries where skate culture thrived in the mid to late 1990s.

While the brand popularity began to dwindle by the late 2000s and 2010s, as early as 2020, there was a massive resurgence in collectability by old fans and new ones – some who weren’t even born before their heydey years of in the 2000s.

Contributing Members: @mrthingone